CIRC-PACK (Towards circular economy in the plastic packaging value chain) is a three-year EU-funded project that aims to develop a more sustainable, efficient, competitive, less fossil fuel dependent, integrated and interconnected plastic value chain.

To this end, the consortium will work in the following three areas with three demo cases:

  • Decoupling the chain from fossil feedstock;
  • Introducing innovative formats and reducing the negative environmental impact of plastic packaging; and
  • Creating an effective after-use plastics economy.

Finally, a multi-sectorial approach along the plastic packaging value chain will be applied, which will have critical impacts also in other value chains (automotive and absorbents), increasing the typology of materials, valuable sub-products and the amount of recycled materials used.

All CIRC-PACK activities will be supported by non-technological and advanced methodological analysis in order to facilitate the transition from the current linear plastic packaging value chain to circular economy principles, which will trigger a broad deployment of the tested solutions.

In addition, awareness raising activities targeting consumers and related stakeholders will boost an enabling regulatory environment, the replicability of developed solutions and the adoption of new business models. In addition, cities from Europe and beyond are invited to exchange experiences and learn directly from the mySMARTLife findings and results by joining the mySMARTLife Cities Network.

The CIRC-PACK project is in line with the objectives of the platform representing Plastics Recyclers Europe and the PPP Bio-based Industries, as well as with European Commission´s challenges regarding a better management of waste, expecting an increase of the collecting rate up to 48% and a reduction of landfilling rate up to 15% by 2020.

The CIRC-PACK consortium comprises 22 partners from across the plastic packaging value chain:

Plastic suppliers, converters, retailers, waste recovery managers from the public and the private sector, research organisations and non-profit organisations. The partners come from six countries across Europe: Croatia, France, Germany, Italy, Spain, the Netherlands and Turkey.

Together the partners are developing more sustainable, re-usable forms of plastic packaging, while supporting the market uptake of these solutions. The objective is to promote a transition to a circular economy; one which contributes to European Union waste management and recycling targets by 2030.